The term 'cloud computing' has become increasingly popular in the business world. For some, the fact that the term 'cloud' can have nothing to do with the weather is a surprise. For others, the term may be familiar, but the concept is difficult to understand. What is the cloud? Where is it? How do y...
"CRM may have reached maturity, but according to this author, the business-to-business market is very fertile territory. But before CRM managers jump in, they should take a few steps back and learn some valuable lessons from business-to-consumer marketers. Here’s a helpful, easy-to-follow bluep...
Business-to-business (B2B) enterprises sell and promote their products and services to intermediaries in the consumer distribution chain more often than directly to end consumers. Accordingly, B2B organizations have a more niche market, fewer clients, and a smaller product line compared to the ...
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