"CRM may have reached maturity, but according to this author, the business-to-business market is very fertile territory. But before CRM managers jump in, they should take a few steps back and learn some valuable lessons from business-to-consumer marketers. Here’s a helpful, easy-to-follow bluep...

Business-to-business (B2B) enterprises sell and promote their products and services to intermediaries in the consumer distribution chain more often than directly to end consumers. Accordingly, B2B organizations have a more niche market, fewer clients, and a smaller product line compared to the ...